Retail companies unite under new brand

The companies that aim to gain strength under ‘Fayda’ brand include local retail chains such as Makromarket, Çağrı markets, Uyum markets, Pınar markets and Ardaş. This new move Fayda, a model of joint forces, follows the lead of MOL, a brand that was established by 78 Turkish ready-to-wear companies to fight against cheap textile products that come from China.