Bugün başlayan Paris Olimpiyat Oyunları’nda tüm dünyadan 10 bin 500 sporcu yer alacak. Paris 2024 organizatörlerinin 60’ı Fransız yüzlerce şirketten 1.3 milyar dolarlık sponsorluk geliri elde edeceği belirtiliyor. Türkiye Milli Olimpiyat Komitesi, bu oyunlarda 25 şirketin sponsorluğuyla ilerliyor. Komite yetkilileri Türkiye’nin hâlâ bu konuda gelişmiş ülkelerin yüzde 30 gerisinde kaldığını ve daha çok tedarik sponsorluğunun tercih edildiğini vurguluyorlar.
#Paris Olimpiyat OyunlarıThe concept of branding is as old as the hills. For over 4,000 years, brands have been used for identification on both livestock and humans. Fugitives, galley slaves, gypsies, vagabonds, brawlers and the clergy have been marked with "symbols of shame" brands throughout history.
ISTANBUL - The Conrad Istanbul is not uniquely shaped for Istanbul, a city that architecturally is mostly populated with sharp pointed squares and rectangles. Its shape recalls the wavy roofs on fountains and over portals like those at Topkapı Palace and the Sultan Ahmet Fountain.
ISTANBUL - Efes Pilsen has built a reputation of being a tough basketball team to beat, but this time its shot at being more popular could be blocked by a new law. Authorities are working on regulation to ban alcoholic drinks as sponsors of sports clubs, putting the team’s future in doubt
ISTANBUL - Efes Pilsen has built a reputation of being a tough basketball team to beat, but this time its shot at being more popular could be blocked by a new law. Authorities are working on regulation to ban alcoholic drinks as sponsors of sports clubs, putting the team's future in doubt