Turkish wear seeks place in Iran stores
Güncelleme Tarihi:
Anatolia News Agency
Oluşturulma Tarihi: Mayıs 29, 2009 00:00
İZMİR - Many Turkish designers and ready-wear companies have managed to establish well-known brands in Russia. A similar success can be attained in Iran, says Nedim Örün, head of the Turkish Fashion Designers and Ready-wear Clothing Federation
Following the deepening contraction in European markets, fashion designers and ready-wear clothing companies have been preparing to enter the Iranian market. The contraction in Western markets caused a 30 percent decline in ready-wear exports.
Fashion designer and ready-wear clothing companies are seeking alternative markets to enter, said Nedim Örün, head of the Turkish Fashion Designers and Ready-Wear Clothing Federation, which represents 13 associations and 1,700 members that export as well as operate in the domestic market. Instantly, many companies turned to countries that have been able to manage the global turmoil better and have less severe wounds than Europe.
The federation chose Iran and Africa as its next destinations. It is planning to hold bilateral talks and organize workshops in those countries.
"Our neighbor, Iran, was less affected by the global economic crisis. It has an income from petroleum and its public’s prosperity is thriving," said Örün.
Here, the collection preparation period becomes crucial, he said. "Iran would not send us samples or ask us to mass manufacture them. That is what European countries used to tell us. Even that has changed. They have been demanding to see our own collections for a while now. That enables us to sell more added value products."
Iranian women wear very chic, very sophisticated clothes under the chadors they wear on streets, Örün said. "That is what we are interested in producing what these women wear underneath their chador."
Admired creativity
Many Iranian women admire the creativity and style of Turkish fashion designers, said Örün. "Istanbul already sells a lot of products to Iranian women. We just want to institutionalize those sales. The sales are currently conducted in a ’shuttle trade’ mode. There is a need to seize this opportunity and turn these sales into institutionalized exports," he said.
Turkish fashion designers and ready-wear clothing firms have become well-known brands in Russia, Belarus and Ukraine, he said. "Many Turkish companies that are unknown in the country have managed to create famous brands in these countries," said Örün. "The same success could be attained in Iran and Africa," Örün said.
The design is just as important as production and marketing, he said. That would be the only way to be a part of a league that includes countries like Italy, Örün said.
"We have come a long way since 2005, when the quotas first began to be canceled. Nowadays it is almost impossible to find a company without a design department. Those who don’t have such department are destined to disappear. Otherwise we cannot go a step further from being Europe’s contract manufacturers," said Örün.
Turkey ranks fourth, following Italy, France and Spain, when it comes to setting a fashion trend. When it comes to production volume the country also ranks fourth, right after Italy. China and Hong Kong grab the No. 1 and 2 spots respectively.
Fashion designer and ready-wear clothing companies are seeking alternative markets to enter, said Nedim Örün, head of the Turkish Fashion Designers and Ready-Wear Clothing Federation, which represents 13 associations and 1,700 members that export as well as operate in the domestic market. Instantly, many companies turned to countries that have been able to manage the global turmoil better and have less severe wounds than Europe.
The federation chose Iran and Africa as its next destinations. It is planning to hold bilateral talks and organize workshops in those countries.
"Our neighbor, Iran, was less affected by the global economic crisis. It has an income from petroleum and its public’s prosperity is thriving," said Örün.
Here, the collection preparation period becomes crucial, he said. "Iran would not send us samples or ask us to mass manufacture them. That is what European countries used to tell us. Even that has changed. They have been demanding to see our own collections for a while now. That enables us to sell more added value products."
Iranian women wear very chic, very sophisticated clothes under the chadors they wear on streets, Örün said. "That is what we are interested in producing what these women wear underneath their chador."
Admired creativity
Many Iranian women admire the creativity and style of Turkish fashion designers, said Örün. "Istanbul already sells a lot of products to Iranian women. We just want to institutionalize those sales. The sales are currently conducted in a ’shuttle trade’ mode. There is a need to seize this opportunity and turn these sales into institutionalized exports," he said.
Turkish fashion designers and ready-wear clothing firms have become well-known brands in Russia, Belarus and Ukraine, he said. "Many Turkish companies that are unknown in the country have managed to create famous brands in these countries," said Örün. "The same success could be attained in Iran and Africa," Örün said.
The design is just as important as production and marketing, he said. That would be the only way to be a part of a league that includes countries like Italy, Örün said.
"We have come a long way since 2005, when the quotas first began to be canceled. Nowadays it is almost impossible to find a company without a design department. Those who don’t have such department are destined to disappear. Otherwise we cannot go a step further from being Europe’s contract manufacturers," said Örün.
Turkey ranks fourth, following Italy, France and Spain, when it comes to setting a fashion trend. When it comes to production volume the country also ranks fourth, right after Italy. China and Hong Kong grab the No. 1 and 2 spots respectively.