Hurriyet English
Oluşturulma Tarihi: Ağustos 26, 2008 10:47
The Swiss insurer Zurich Financial Services Groups said on Tuesday it would move its Turkish subsidiary, TEB Sigorta, under its global brand and rename as “Zurich Sigorta.”
“The rebranding and renaming signal Zurich's commitment to this operation and to the Turkish market and is in line with Zurich's global ‘One brand, one Zurich’ strategy,” the company said in a statement.
Zurich had entered the Turkish insurance market in January by acquiring the general insurer TEB Sigorta A.S. from TEB Mali Yatirimlar A.S. for $200 million.
Earlier local media reports suggested Zurich is close to buy Yapi Kredi Sigorta, a move which would raise its market share in Turkey to 7.12 percent from the existing 1.41 percent with TEB Sigorta.
