Turco-Greek Cooperation In Cosmetic

Hunca Cosmetic and Greece's cosmetic leader Sarantis announced that they would cooperate in manufacturing and distribution and they targeted to create a synergy from their powers in different markets.Speaking at the Istanbul promotion of STR8 male perfumes and deodorants produced by Sarantis, Hunca Deputy General Manager Osman Guneri said, "We will carry out the distribution and marketing of STR8 in Turkey and at the markets where Hunca is powerful. This is the first step of cooperation. We are engaged now; in the future, there can be a marriage as well."Stating that Sarantis began the cosmetic business first of all in Istanbul in 1930s, Sarantis Cosmetic Deputy Chairman Kyriakos Sarantis said, "We are in fact a family from Istanbul. We immigrated to Athens in 1950s and continued the cosmetic business there. I believe that cooperation with Hunca will make important contributions to both companies. Sarantis is the leader cosmetic brand of Greece. Our annual turnover is around 150 million Euros.We are mainly at the distribution part of business. We only produce perfumes and hand care products. We wish to concentrate on marketing and sale rather than product investment. We were searching for a partner who can produce for us. We may divert the production to Hunca."Hunca Cosmetic Chairman Tuncer Hunca said that both companies intended to compete with the world giants by merging their powers of both companies in production, distribution, know-how and different markets.Â