Hürriyet Daily News
Oluşturulma Tarihi: Mart 21, 2009 00:00
ISTANBUL - Dyo, Turkey’s oldest paint maker, offers an opportunity for painters as it launches an education program to train 1,000 brush wielders. Dyo Academy will operate in cooperation with the Ministry of Education in training and certifying painters
Dyo, Turkey’s oldest paint manufacturer, launched an education program for painters Wednesday in Gebze, near Istanbul aiming to train 1,000 brush wielders in the first year.
The academy’s training programs start at the end of this month and consist of six modules on painting techniques, surfaces, sales and color decoration. The new Dyo Academy operates in cooperation with the Ministry of Education in training and certifying painters.
Nurettin Taşkın, the director of the academy, told reporters the courses would be free of charge. "We expect to admit 30 students for the first two groups," he said. "An experienced painter can choose any one or all of the six models, each of which lasts two days, whereas those who don’t have previous work experience will need to study at the academy 300 hours in total."
Feyhan Yaşar, chairwoman of the board of Yaşar Holding, Dyo’s parent company, said the firm aims to train 1,000 painters during its first year. "We welcome applications, especially from female applicants," she said. "No job should be perceived as belonging solely to one gender. It is of utmost importance to Turkey’s economy that both genders are actively involved in working life. This will increase income levels and tax revenues, which can be used to increase welfare and, for example, to educate our children."
Improving standards in construction industry
One of the academy’s goals is to improve professional standards in the Turkish construction sector, said Hüseyin Çeliker, general manager of Dyo. "The certificate program will bring standards to the industry, which will become a requirement during Turkey’s process to join the European Union," he said. "A certificate that is approved also by the Ministry of Education will also fight against low-quality counterfeit products and gradually do away with them."
Yaşar Holding, which is also active in the food sector through its Pınar brand, expects to grow its business volume in the food sector by 5 or 6 percent in 2009. "In fact, home food consumption has increased due to the economic slowdown, as people are eating out less," Yaşar said. "On the painting side of the business, we are still observing how the year may turn out. For the group as a whole I expect a moderate growth of 6 percent as well."
Because of the ongoing economic turbulence, Yaşar Holding has had to lay off some 150 employees, Yaşar said. "But on the other hand, we have employed some 100 new workers to different parts of our operations. There is a structural change taking place, which means a new focus on sales, marketing and research."