Head of Turkish Consumers' Federation: Boycott L'Oreal this week
Güncelleme Tarihi:
The head of the Turkish Consumers' Federation, Bulent Deniz, has announced that the French cosmetics brand "L'Oreal" is to be the focus of this coming week's boycott against French brands in general by his group.
Following the French Parliament's decision to approve a bill calling for jail time and monetary fines for people publicly denying the so-called Armenian genocide, the Turkish Consumer's Federation announced the start up of a boycott campaign which would target a different French brand every week. This past week has seen a boycott of all "Total" products, with a reported 30% drop in sales due to the boycott.
Items produced under the L'Oreal label include Biotherm, Cacherel, Garnier, Giorgio Armani, Inneov, Kerastase, Lancome, Matrix, Maybelline, Ralph Lauren, and Vichy products.
According to a statement from Deniz, L'Oreal has been selling in Turkey since 1989, and has increased its sales volume across the country 45% in the past 5 years.