Different ideas to fill in blank pages
Güncelleme Tarihi:
by Aslı Sağlam
Oluşturulma Tarihi: Haziran 15, 2009 00:00
ISTANBUL - After months of preparations for the ’Detour" exhibition of famous Moleskine notebooks, the collection arrived in Istanbul at the end of May. The display at santralistanbul has already been visited by hundreds of art enthusiasts.
Istanbul’s santralistanbul museum is running an exhibition of the famous Moleskine notebooks, which have long been favored by many of Europe’s artists, architectures and thinkers.
After months of preparations for this appealing "Detour" exhibition of Moleskine notebooks, the collection has arrived in Istanbul at the end of May and has already been visited by hundreds of art lovers.
As its name suggests, Detour is a traveling group show dedicated to the nomadic and the winding route of contemporary creativity and imagination. During the event, audiences are invited to witness internationally renowned artists and designers from every corner of the world share their designs and creative processes through their personalized Moleskine notebooks.
This exhibition is certainly an innovative artistic experience because visitors can touch and sense for themselves the ever-active power of imagination in the pages of Moleskine notebooks in the form of drafts, drawings, notes, keys, photographs or designs. But only through the thin white gloves that have to be worn.
Some of the designers’ notebooks exhibited include Karim Rashid, Ron Arad, Han Tümertekin and Sigur Ros. The project, which started with the partnership in Milan’s Domus Academy, is now in its fifth year. The project group chose 30-40 notebooks each time to display.
Vice President of Brand Equity and Communications Maria Sebregondi described how they decided on who was going to use their imagination and life perspective to design a Moleskine. "We approach cultural personalities who have an empathy with the brand. These names are mostly architectures, designers and musicians. We eliminate them further until we see those that have a link with Moleskine’s brand value," she said. The curator of the exhibition Raffaella Guidobono said the exhibition had previously visited design-oriented cities such as London (2006), New York (2007), Paris (Spring 2008) and Berlin (Fall 2008). The group’s stopover in Istanbul will be followed by Tokyo in late 2009. According to Guidobono, the artists are also fascinated by the long lasting project.
From Paris to Istanbul
Constantly on the move, Detour continues to attract new artists to the project, especially figures within the creative community who are particularly related to the cities where exhibitions take place. "Depending on the cities we include half of them from the archive and half of them are artists related to town. In Paris we displayed 30 notebooks," Sebregondi said and added that people are invited to go through and there are some special ones that are displayed in closed boxes as well.
Sebregondi mentioned that Moleskine is investing in a cultural project. Detour exhibitions, and all the participating artists support lettera27, a non-profit foundation whose mission is to defend the right to literacy, education, and access to knowledge and information all over the world. The pieces designed by artists are donated to lettera27. Besides the world-famous artists filling the notebooks by their designs the project also allows young talents to display their designs.
Dedicated to everybody who loves to paint, draw, take photographs, write, and create freely, myDetour exhibits the notebooks of promising young talent, and future artists alongside the selected notebooks of Moleskine fans. Often, myDetour and Detour exhibitions share a common location.
The myDetour exhibition in Istanbul hosts 30 notebooks designed by the students of Bilgi University and Domus Academy Milan-Rome alongside notebooks by the winners of the Berlin edition of myDetour. The exhibition is open every day except Mondays until June 21, from 10 a.m. to 8 p.m.
After months of preparations for this appealing "Detour" exhibition of Moleskine notebooks, the collection has arrived in Istanbul at the end of May and has already been visited by hundreds of art lovers.
As its name suggests, Detour is a traveling group show dedicated to the nomadic and the winding route of contemporary creativity and imagination. During the event, audiences are invited to witness internationally renowned artists and designers from every corner of the world share their designs and creative processes through their personalized Moleskine notebooks.
This exhibition is certainly an innovative artistic experience because visitors can touch and sense for themselves the ever-active power of imagination in the pages of Moleskine notebooks in the form of drafts, drawings, notes, keys, photographs or designs. But only through the thin white gloves that have to be worn.
Some of the designers’ notebooks exhibited include Karim Rashid, Ron Arad, Han Tümertekin and Sigur Ros. The project, which started with the partnership in Milan’s Domus Academy, is now in its fifth year. The project group chose 30-40 notebooks each time to display.
Vice President of Brand Equity and Communications Maria Sebregondi described how they decided on who was going to use their imagination and life perspective to design a Moleskine. "We approach cultural personalities who have an empathy with the brand. These names are mostly architectures, designers and musicians. We eliminate them further until we see those that have a link with Moleskine’s brand value," she said. The curator of the exhibition Raffaella Guidobono said the exhibition had previously visited design-oriented cities such as London (2006), New York (2007), Paris (Spring 2008) and Berlin (Fall 2008). The group’s stopover in Istanbul will be followed by Tokyo in late 2009. According to Guidobono, the artists are also fascinated by the long lasting project.
From Paris to Istanbul
Constantly on the move, Detour continues to attract new artists to the project, especially figures within the creative community who are particularly related to the cities where exhibitions take place. "Depending on the cities we include half of them from the archive and half of them are artists related to town. In Paris we displayed 30 notebooks," Sebregondi said and added that people are invited to go through and there are some special ones that are displayed in closed boxes as well.
Sebregondi mentioned that Moleskine is investing in a cultural project. Detour exhibitions, and all the participating artists support lettera27, a non-profit foundation whose mission is to defend the right to literacy, education, and access to knowledge and information all over the world. The pieces designed by artists are donated to lettera27. Besides the world-famous artists filling the notebooks by their designs the project also allows young talents to display their designs.
Dedicated to everybody who loves to paint, draw, take photographs, write, and create freely, myDetour exhibits the notebooks of promising young talent, and future artists alongside the selected notebooks of Moleskine fans. Often, myDetour and Detour exhibitions share a common location.
The myDetour exhibition in Istanbul hosts 30 notebooks designed by the students of Bilgi University and Domus Academy Milan-Rome alongside notebooks by the winners of the Berlin edition of myDetour. The exhibition is open every day except Mondays until June 21, from 10 a.m. to 8 p.m.