Bait firm grows with poultry
Güncelleme Tarihi:
by Ayşegül Sakarya - Referans
Oluşturulma Tarihi: Mart 17, 2009 00:00
ISTANBUL - Abalıoğlu, a bait producer, triples its poultry sales in three years, thanks to its Lezita brand. Ender Abalıoğlu, the company’s managing director, says Abalıoğlu targets 20 percent to 25 percent growth this year, despite the effects of the slowdown
One of Turkey’s top bait producers has tripled its poultry sales since its entrance into the market under the Lezita brand approximately three years ago.
Abalıoğlu, managed to grow 50 percent in 2008, when the crisis hit many sectors heavily. The firm invested nearly $40 million for chicken meat and processed product facilities, where the latest technology is used, said Ender Abalıoğlu, the group’s managing director. The sales, which stood at 20,000 tons, have climbed to 60,000 tons in three years, he said.
In the poultry sector, 70 percent of costs stem from bait; therefore, the bait firm, under the roof of the group, gives Lezita strength, said Abalıoğlu. "We started egg production first, and then launched advanced processed products, such as chicken meat and meatballs, as well as sausage. We have increased our product range from 32 to 98 in a short while. Our sales in processed products boomed last year."
"The plant we established with the latest technology is proof of the importance we attach to quality.
Minimizing energy costs
The facility provides savings, to a certain extent, in labor costs. The latest-technology machines also minimize energy costs," he said. Abalıoğlu also stressed the importance of customer relations and quality in attaining success.
Abalıoğlu said the firm raised its turnover year-on-year from 312 million to 485 million Turkish Liras in 2008 despite the crisis. "We achieved this with the investments that were completed in 2006. Lezita and the soybean oil plant, which have 40 percent and 10 percent shares in the group’s turnover, were completed in 2006. This year, we aim to attain 20 to 25 percent growth, particularly with the processed product group."
The firm, whose investments in 2008 totaled $16 to 17 million, plans to keep up investing this year in spite of the crisis, Abalıoğlu said. "We have considered investments worth $8 to 9 million this year. We deem the crisis climate an opportunity for investments, as costs like cement and labor decline. We have opened depots to deliver the products to the last spot ourselves. We have depots in Denizli, Ankara and Thrace. We plan to increase the depots this year."
Abalıoğlu, which grew 24 percent in the bait market last year, is continuing its investments in that field as well. The firm will increase the number of its bait plants from three to five, the manager said. Bait production, including great, small cattle and fish bait, totaled 552,000 tons last year, said Abalıoğlu, unveiling targets to produce 1 million tons of bait with new investments.
The firm is currently seeking land in Thrace and Black Sea Region to establish a bait plant, Abalıoğlu said. "Transportation constitutes a high cost item in bait; therefore we establish plants in certain spots in a distance of 300-400 kilometers," he said.
Abalıoğlu, managed to grow 50 percent in 2008, when the crisis hit many sectors heavily. The firm invested nearly $40 million for chicken meat and processed product facilities, where the latest technology is used, said Ender Abalıoğlu, the group’s managing director. The sales, which stood at 20,000 tons, have climbed to 60,000 tons in three years, he said.
In the poultry sector, 70 percent of costs stem from bait; therefore, the bait firm, under the roof of the group, gives Lezita strength, said Abalıoğlu. "We started egg production first, and then launched advanced processed products, such as chicken meat and meatballs, as well as sausage. We have increased our product range from 32 to 98 in a short while. Our sales in processed products boomed last year."
"The plant we established with the latest technology is proof of the importance we attach to quality.
Minimizing energy costs
The facility provides savings, to a certain extent, in labor costs. The latest-technology machines also minimize energy costs," he said. Abalıoğlu also stressed the importance of customer relations and quality in attaining success.
Abalıoğlu said the firm raised its turnover year-on-year from 312 million to 485 million Turkish Liras in 2008 despite the crisis. "We achieved this with the investments that were completed in 2006. Lezita and the soybean oil plant, which have 40 percent and 10 percent shares in the group’s turnover, were completed in 2006. This year, we aim to attain 20 to 25 percent growth, particularly with the processed product group."
The firm, whose investments in 2008 totaled $16 to 17 million, plans to keep up investing this year in spite of the crisis, Abalıoğlu said. "We have considered investments worth $8 to 9 million this year. We deem the crisis climate an opportunity for investments, as costs like cement and labor decline. We have opened depots to deliver the products to the last spot ourselves. We have depots in Denizli, Ankara and Thrace. We plan to increase the depots this year."
Abalıoğlu, which grew 24 percent in the bait market last year, is continuing its investments in that field as well. The firm will increase the number of its bait plants from three to five, the manager said. Bait production, including great, small cattle and fish bait, totaled 552,000 tons last year, said Abalıoğlu, unveiling targets to produce 1 million tons of bait with new investments.
The firm is currently seeking land in Thrace and Black Sea Region to establish a bait plant, Abalıoğlu said. "Transportation constitutes a high cost item in bait; therefore we establish plants in certain spots in a distance of 300-400 kilometers," he said.