A guide to surviving the economic crisis
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Hürriyet Daily News
Oluşturulma Tarihi: Temmuz 09, 2009 00:00
ISTANBUL - The world has been going through a tough time since September 2008. Everyone is busy talking about the global crisis and its affects, but only a small number of people are actually seeking ways to survive the turmoil unscathed.
Professor Arman Kırım, a leading business thinker in Turkey, has written a book that can be considered a step-by-step guide to leading Turkey and local businesses out of these hard times.
Turkey can survive this crisis without getting scratched, according to Kırım. "We need to talk about the fundamentals," he said at the conference held at the Çetin Emeç Hall at the Hürriyet Medya Towers on Wednesday. That’s why I wrote the book," he added. "The locomotive of our country is not the finance sector. It’s industrial production. Therefore, we should not get tangled up in numbers," Kırım said. "If I were a businessman I would have conducted research to figure out ways to expand my business right now. It is the private sector that will provide employment in Turkey."
Kırım explained what he wanted to say with a simple example: "Imagine that there were 100 sweaters sold around the world and only five out of that total figure were sold by Turkey. Now due to the crisis demand declined to 60 from 100. Despite the negative environment Turkey should still figure out a way to manage to sell five or even six sweaters."
The first chapter of the book focuses on how the crisis broke out. When talking about it Kırım said the following five years would be rough for everyone because the international work order will have to be restructured. Those who expect things to improve in just 15 days are completely wrong, according to Kırım.
In his book, Kırım talks about three main problems; which are the risk of liquidity, contracting demand and number of customers. Kırım advises businesses to find their selves a strategy to survive and grow. "For years we have suggested executives to keep a ’hands off Ğ eyes in’ approach but now it is time for them to keep ’hands on Ğ eyes in.’ They should be involved in each segment of their businesses," Kırım says.
The most important thing that the businesses should do is to give importance to customers and their needs, according to Kırım. "The firms should stop acting like a tough guy and get in the action." The business owners should go out and try to get to know the customers, he said.
Turkey can survive this crisis without getting scratched, according to Kırım. "We need to talk about the fundamentals," he said at the conference held at the Çetin Emeç Hall at the Hürriyet Medya Towers on Wednesday. That’s why I wrote the book," he added. "The locomotive of our country is not the finance sector. It’s industrial production. Therefore, we should not get tangled up in numbers," Kırım said. "If I were a businessman I would have conducted research to figure out ways to expand my business right now. It is the private sector that will provide employment in Turkey."
Kırım explained what he wanted to say with a simple example: "Imagine that there were 100 sweaters sold around the world and only five out of that total figure were sold by Turkey. Now due to the crisis demand declined to 60 from 100. Despite the negative environment Turkey should still figure out a way to manage to sell five or even six sweaters."
The first chapter of the book focuses on how the crisis broke out. When talking about it Kırım said the following five years would be rough for everyone because the international work order will have to be restructured. Those who expect things to improve in just 15 days are completely wrong, according to Kırım.
In his book, Kırım talks about three main problems; which are the risk of liquidity, contracting demand and number of customers. Kırım advises businesses to find their selves a strategy to survive and grow. "For years we have suggested executives to keep a ’hands off Ğ eyes in’ approach but now it is time for them to keep ’hands on Ğ eyes in.’ They should be involved in each segment of their businesses," Kırım says.
The most important thing that the businesses should do is to give importance to customers and their needs, according to Kırım. "The firms should stop acting like a tough guy and get in the action." The business owners should go out and try to get to know the customers, he said.